January 31, 2012

Ka-Bar Knives, Tattoo Marketing

KA-BAR "Blizzard" from Joshua Frankel on Vimeo.

The slogan for knife makers Ka-Bar is "Hardcore Lives. Hardcore Knives." It makes sense as a large part of their brand are blades that can slice through a boar, or boarish person. Understanding that every tattooed person is of course "hardcore" (except when I'm dancing to Beyonce), Ka-Bar hired Joshua Frankel to create video shorts illustrating real stories of badasses using the knives via animated tattoos. He explains: "Hunting knives and tattoos share an inherent primal nature, and tattoo art is an aesthetic that the customer base connects with. It's a strong connection between concept and product." Damara Kaminecki, Johnnie Kravetz, Brett Zarro created the tattoo art that comes to life under Joshua's direction. See more videos on the Ka-Bar  homepage.

Considering these are the first commercials ever for the 100-year-old brand, according to Joshua, they did some big promotions and even sent me a hunting knife as a sample for review. While many New Yorkers fantasize about stabbing people who block the subway doors or use monster golf umbrellas on crowded sidewalks, I really didn't have a way to properly (and legally) test it for y'all, so I gave it to my friend Jonas Sherman, a martial arts combatives teacher and tactical shooting instructor who knows a thing or two about guns, knives, and the impending zombie apocalypse. 

Jonas put the Becker companion knife through a series of tests and found that the only way he could destroy it was with heavy artillery. See what went down below:



Note to self: Do Not anger Jonas.

Overall, a positive review for Ka-Bar regardless of the tattoo angle.

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